Senior HR Executive at Firstcry.com
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Firstcry.com - Marketing Art Lead (5-10 yrs)
Job Description -
- We are looking for a Marketing Artist in Edutainment division who has a passion in gaming and animated videos in creating high quality competitive screenshots and other marketing materials for kids game app. The marketing Artist will work with the General Manager - Art, Marketing department heads to create a wide range of assets on multiple mediums, including but not limited to web graphics, social media, ad creatives, posters and videos.
Key Responsibilities :
- Create eye-catching, engaging, visual designs for game-related marketing campaigns including images, animated motion graphics, and other online advertising media units
- Collaborate with the GM -ART and Marketing department heads to discuss marketing visual direction, design requirements, and expected level of polish for each content
- Work together as the whole Marketing Team to understand what creatives perform better based on the data and brainstorm on the next creative concepts and ideas to be produced
- Retouching. Manipulate image composition, and perform basic paint overs when necessary
Desired Candidate Profile :
- Experience as marketing artist in Gaming Industry/Advertising Industry.
- Strong illustration skills with a demonstrated sense of Character design, Composition, Contrast and Color
- Understanding of showing limited content in a tiny or large size images.
- Created eye-catching, engaging, visual designs for game-related marketing campaigns
- Strong verbal and written communication skills
- Worked on sale campaign designs of games/product
- Hand Sketching, Drawing, Digital Painting, Photoshop, Illustrator, Flash/Animate and Digital illustration expert
Key Skills :
- Should be good with Sketching and Drawing
- Adobe Photoshop, Adobe Illustrator, Adobe Flash
- Ability to visually interpret other people's ideas
- Knowledge of marketing and social media platforms
- Fundamental art principles including color theory, layout, typography, visual hierarchy, and composition
- Experience working in a fast-paced environment
- A passion for mobile/video games/animated series
- Ability to work in a fast paced environment
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