Overview

- A team player and project owner who is able to work well with multiple teams

- Deliver assigned tasks effectively and efficiently.

- Should own the brand and work dedicatedly to ensure that the business runs smoothly.

- Be mindful of what is happening in the respective field and industry

Roles & Responsibilities :

Communication :

- Devise and manage all creative campaigns across site, social and marketing channels to maintain customer relationships and to help generate leads

- Create and maintain marketing calendars; develop content to drive clicks and conversions across media

- Keep a check on the brand web-site communication/ pitch and make necessary changes as and when required.

- Ensure the brand's tone and language is maintained across all platforms

- Ideate and create user journeys to nurture leads

- Work on landing page and website wireframe and structure as and when required

- Define and work with design on all creative requirements across web and print.

Creative Development :

- Curate design briefs for online and offline campaigns for multiple brands

- Coordinate with designers and deliver quality output while meeting assigned timelines

- Maintain design standards by ensuring the brand design language is being followed

- Work with the Ops team to support preschools with various artwork requirements.

- Ideate video stories, create briefs and coordinate with the video team to deliver output

- Maintain a creative performance sheet to assess their performance and improve upcoming creatives.

Campaign Strategy & Analysis :

- Ideate and create online and offline campaigns to build brand equity and strategically position the brand in order to strengthen our position on the market.

- Optimise online campaigns based on data and analysis

- Monitor social media campaigns and ensure day to day operations are running smoothly.

- Work on social media ad campaigns and provide necessary creative and content support.

Qualifications & Skills :

- Bachelor's degree in business, marketing, or related field

- Excellent verbal and written communication skills

- Proven experience developing marketing campaigns and plans

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with eye for creativity

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