Talent Acquisition Executive at Firstcry.com
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Firstcry.com - Executive - Online Marketing (1-2 yrs)
Job Description:
- Planning and execution of marketing projects and campaigns
- Manage and maintain the company's owned media including websites, mobile apps
- Creating and executing marketing campaigns
- Creating analytical reports & driving insights & optimizing campaigns
- Generating textual content and collaborating with designers to produce videos
Required Qualification:
- 1-2 years of experience as a Digital Marketing Professional
- Exposure in E-commerce industry will be an advantage
- Proven stakeholders management skills to collaborate with cross-functional teams and get things done
- Should have knack for numbers and have data-driven approach to solve problems
Roles and responsibilities:
- Measure performance of marketing efforts using a variety of Web analytics tools (Mixpanel, Data studio)
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Create reports on every campaign run
- Conceptualization, ideation & execution of marketing properties across website
- Creative communication planning & execution for different properties on app & desktop
