Company profile:

Firstcry.com is Asia's largest online shopping portal for kids and baby products with more than 90000 products and over 9 lac happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 1500 employees and the trend continues. With the headquarters in Pune, it also has presence in Delhi, Bangalore & Mumbai. The company is also expanding through the Franchise route, with more than 350 stores opened across various states in India making it the second largest player in offline stores.

www.firstcry.com

Job Role:

Your role will entail talking to some of the most amazing women in the digital space - moms who are doing some amazing work building themselves as Influencers across spaces like blogging, parenting, food, child development etc. with the objective of building a collaborator directory of influencers across multiple spaces - Parenting, Food & Nutrition, Wellness, Fitness, Travel, Fashion & Beauty & Early Learning.

You will chat up, enlist super busy moms and work out solutions that excite them about contributing to the community; all while working around their schedules and managing internal requests and requirements.

Some of your tasks will include but not be limited to:

- Sourcing, building and maintaining the FirstCry Collaborator Network of bloggers, vloggers, advocates and influencers.

- Executing tasks related to outreach - inviting by drafting mails that resonate, connect and get a response, contacting and pitching FirstCry as a go-to platform for influencers to collaborate with and be active on.

- Building relationships and developing new ways to leverage influencers to achieve our goals

- Responding to collaboration requests coming in on all platforms and on email

- Persuading and negotiating terms that are mutually beneficial

- Executing and managing deliverables

- Creating campaign reports and presenting results to internal and external audiences.

- Keeping track of past associations and maintaining databases

- Executing brand campaigns for clients when influencer campaigns are sold

- Think of and propose innovative, creative and unique approaches to influencer marketing.

Required (Must Have) skills:

- Strong Communication (Written & Oral),

- Familiarity & affinity for Social Media platforms - Google, Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest forums and blogs

- Great at time management, organisation & planning

- Persuasion, Negotiation & Follow up skills

- Expertise in Word, Excel, Google Suite of tools

- Desired (Good to have) skills: Understanding of Indian blogosphere, Understanding of online communities, Familiarity with content on the web, and PowerPoint; Familiarity with CMS structures (not compulsory)

Qualification: Graduate or Post Graduate in Marketing, Media, Public Relations or Communication Marketing

Experience: 0 - 3 years

Any past experience working with influencers OR Preferably with agency / brand experience

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