Job Description : 

- We are looking for a Digital Marketing Manager in Edutainment division who has a passion in gaming, loves the work of scaling up a product and acquiring new users. He should have the experience of working in a fast paced environment.

- Prior experience of scaling up a product from scratch will be a plus. The person will work with the Head of Digital Marketing to solve the puzzle of scaling up the product in multiple geographies.

What will you Do : 

- Evaluate and improve end-to-end customer experience across multiple channels and touch-points

- Build quarterly integrated marketing plans across paid, earned, and owned channels to grow adoption of Gaming Creators and Instant Games

- Drive funnel optimization and specific product/feature adoption among targeted video gaming creator and gaming developer audiences

- Evaluate market trends and product fit to develop targeted awareness and acquisition programs for creator and developer audiences

- Partner with cross-functional marketing, analyst, and IT teams to build and deploy multichannel life-cycle marketing campaigns, including nurture and cross-sell programs

- Manage agency partners to budget, structure, and optimize global media campaigns based on ROAS and target CPAs

- Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags

- Structure ongoing tests to measure program impact and effectiveness of creative, segmentation, and channel

Minimum Qualification : 

- 3-4 years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation and/or Lifecycle Marketing

- Experience with problem solving and analytical skills including: conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations

- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience using various Facebook Interfaces: Ads Manager, Business Manager, and Google Ad Words, Apple Search Ads etc.

- Experience working both strategically as well as in an executional capacity to build and deploy campaigns

- Experience presenting ideas to several stakeholders at once

- Experience collaborating and coordinating with internal and external cross-functional teams

- Experience with digital marketing and digital measurement latest trends and best practices

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.