Firstcry.com is looking for Copy Writer

About Company :

Firstcry.com is Asia's largest online shopping portal for kids and baby products with more than 90000 products and over 7 lac happy customers.

The company has been growing rapidly since its inception in 2010 from 4 members to more than 1200 employees today. With the headquarters in Pune, it also has presence in Mumbai, Delhi & Bangalore. The company is also expanding through the Franchise route, with 400+ stores across various states in India making it the second largest player in offline stores. Firstcry wants to emerge as a sole brand with equal presence in online and offline mode. Recently Acquired Mahindra Retail Mom & Me stores.

www.firstcry.com

Job specifications :

1. Required (Must Have) skills :

- English proficiency

- Strong written and verbal communication skills

- Experience in creating copy for various digital platforms including website, digital videos and social media communication

- Flair for creative writing

- Should have a very strong understanding of copy, its difference from content, and how it needs to change across various media.

- Should be able to interpret creative briefs and come up with crisp, catchy lines, on a continuous basis, and be able to ideate at will

2. Desired (Good to have) skills :

a. Strong personal presence and understanding of features of social media platforms and digital communication

b. Knowledge of basic video-editing and photo-editing applications

c. Proofreading and prior experience in social media or content marketing a plus.

d. Should be able to comfortable vary voice, style and other characteristics demanded by the brand's need.

Job Description : Copywriter

- Project Description : (Project on which the new hire will work ) 

- FC Parenting Videos, FirstCry Intelli (Kit and Meals)

The candidate will learn and work on the following :

1. Copy for FC Parenting Videos

2. Intelli microcopy, copy for social media marketing, videos, actual kit, and other brand associated digital assets

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