We are hiring for Digital Marketing Manager Role for our corporate head office Pune

Company profile:

Firstcry.com is Asia's largest online shopping portal for kids and baby products with more than 2.5 lakhs products and over 10 million plus happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 2000 employees and the trend continues. With the headquarters in Pune, it also has presence in Delhi, Bangalore & Mumbai. The company is also expanding through the Franchise route, with more than 417+ stores opened across various states in India making it the second largest player in offline stores.

www.firstcry.com

Office address:

Firstcry.com
Rajshree Business park,
Tadiwala Road, Near Pancharatna Hotel
Pune- 411001

Location - Pune

Job Description :

Firstcry.com is India's largest and most loved kids- brand. FirstCry INTELLI is a new business unit focused on learning and development. We are looking to hire an entrepreneurial individual who has an acumen for operational excellence and a penchant for driving revenue profitably.

Role and Responsibility :

- Manage the P&L for the business including sales, spends, operating costs and product margins

- Set up performance marketing and acquisition strategy including planning, budgeting, reporting and execution across multiple channels

- Own the digital marketing strategy to build awareness, traffic, leads, conversions and retention

- Own key business performance metrics like CPL, CAC, and LTV. Create a plan and implement innovative ways to optimise them

- Setup strong analytics tracking and reporting to ensure perfect visibility of all relevant business operations performance

- Work closely with business stakeholders in Product, Brand, Technology, Telesales, Finance and other teams to improve sales funnels and margins

- Manage digital business operations for marketing campaigns - creative, channels, testing, tracking, reporting and optimisation

- Setup scalable digital processes with speed across channels - email, SMS, push, affiliates, search, social media etc.

- Define and execute A/B or multivariate test cases for end to end performance funnel

- Setup processes for customer feedback across the products and processes

Qualification / Desired Skills:

- 5+ years- in digital marketing or products with at least 2 years of experience in handling the team and 2+ years- experience in driving sales and revenue of portfolio of products/services.

- Expert knowledge of organic and paid media

- Business focused and demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills

- Strong analytical skills and adept at analytical tools

- Adaptability in a dynamic environment

- Exposure in managing subscription led business and P&L management is an advantage

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