Company profile:

- Firstcry.com, is a leading E-commerce company having its presence in India and abroad.

- The company was launched in 2010 by Supam Maheshwari and Amitava Saha, and has over 400 physical stores in India.

- It specializes in the Babies and Kids space and sells Fashion, Babygear, Toys and more both online and offline. It has more than 200,000 unique products , around 6000 brands.

- It also roped in Bollywood's legend Amitabh Bachchan as the brand ambassador. Firstcry also acquired Babyoye, a brand owned by Mahindra & Mahindra group.

- It also engages 13 million unique parents every month on their community platform specially designed for parents on parenting.

- It has connected with 20 million families for their babies/kids daily needs and to address their parenting related questions.

www.firstcry.com

Job Description:

- Executing the site merchandising calendar for multiple properties across FirstCry platforms.

- This includes new product and season launches, cross-category placements, Maintaining various site pages, developing and executing Firstcry site-wide events and search results.

- Develop merchandising for large site wide properties and work closely with buyers and marketing to schedule promotions

- Regularly develop, test and analyse new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team

- Experience designing and executing online customer experiences

- Drive the sales and margin through merchandising and content initiative

- Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for website and marketing content

- Analyse the sell thrus, stock covers, discounts, stock gaps, sales trends

- Collaborates with key stakeholders to plan visual merchandising strategy

- Propose strategies for merchandise and content to increase conversion

- Manages the product setup process, product navigation, onsite search and products cross sells

- Accurately launch products on the website according to delivery dates and business needs

- Liaise with Marketing and Social Media for integrated content planning and execution.

- Review and provide insight to business owners on daily, weekly and monthly KPIs Position Skills and Experience Requirements

- Liaison with Design team to create products catalogue/ digital banners , special campaigns and more.

Location: Survey No 338, Rajshree Business Park, Plot No 114, Tadiwala Rd, nr. Sohrab Hall, Sangamvadi, Pune, Maharashtra 411001