HR Executive at Firstcry.com
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Firstcry - Intern - Search Engine Marketing/Merchandising (0-1 yrs)
Job Description:
- Work with Merchandising team to learn about Site search and its importance from a customer POV
- Understand basis concepts of SEO , Understanding of Keywords and performing keyword research and Expansion of Keyword Opportunities
- Produce SEO/Search Friendly content framework that improves reach of the products to prospective buyers
- Once approved, deploy this framework on site and evaluate and report on various KPIs
- Prepare a road map on implementation of the framework across the board with clear guidelines on what the key aspects would be to improve conversions
- Candidate will learn about Content strategy, link building, Keyword strategy and its correlation with Visibility of products within Site Search.
Required (must have) skills:
1. Theoretical Knowledge of SEO and Search
2. Excellent command over English
Quick learner - Should be able to derive own understandings/conclusions
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