Firstcry - eCommerce Merchandiser (1-5 yrs)
eCommerce Merchandiser
- Planning & Executing the site merchandising calendar for multiple properties across FC platforms. This includes new product and season launches, cross-category placements, Maintaining various site pages, developing and executing Firstcry site-wide events and search results.
- Develop merchandising for large site wide properties and work closely with buyers and marketing to schedule promotions
- Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
- Experience designing and executing online customer experiences
- Drive the sales and margin through merchandising and content initiatives
- Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for website and marketing content
- Analyze the sell thrus, stock covers, discounts, stock gaps, sales trends
- Collaborates with key stakeholders to plan visual merchandising strategy
- Propose strategies for merchandise and content to increase conversion
- Manages the product setup process, product navigation, onsite search and products cross sells
- Accurately launch products on the website according to delivery dates and business needs
- Liaise with Marketing and Social Media for integrated content planning
- Responsible for category messaging and content, features and category marketing messages
- Review and provide insight to business owners on daily, weekly and monthly KPIs Position Skills and Experience Requirements
- Liaison with Design team to create products catalogue/ digital banners, campaigns and more.
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