The Public Relations Associate will be responsible for the development of our media strategies and oversee the execution and media relations to generate media cut through across a broad range of clients.

- Therefore, your operational skills from an agency perspective mixed with your external stakeholder management skills will be essential in delivering best in class client service.

- He /She will be expected to manage the day-to-day client relationships. Therefore, your operational skills from an agency perspective mixed with your external stakeholder management skills will be essential in delivering best in class client service.

- A natural flair for editorial storytelling and a strong network of contacts are also a priority requirement of this role to ensure you can support the team with pitching to media.

- Broad experience in social and digital content creation and execution is also preferable.

Job Responsibilities :

PR plan development - Studying the organization's objectives, policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.

- Leverage relationships with traditional and digital media relevant to the industry for brand building, client reputation and outreach.

- Develop written copy and media materials such as client briefings, press releases, media pitches and digital content.

- Disseminate, follow-up, and ensure desired output on all traditional/ social media activities, including media releases, press conferences, exclusive interactions, mapping social media handles of the client, its spokespeople and news publications.

- Research, compile and analyze client media coverage.

Maintain a contact directory of clients and regularly update relevant media lists

- Assist the team in ideation, development, and execution of PR plans.

- Media and influencer relations - building a network of supportive influencers in the media industry.

- Integrated communications with the interplay of digital and traditional media

- Developing and managing tactics like Press Releases, setting up media interactions, end-to-end management of press events, and high-impact communication campaign.

Skills and qualifications:

- Should possess a sense of curiosity, strategic thinking and planning, aspiration to learn, and the agility to adapt to the needs of the rapidly changing client expectations.

- Ability to collaborate and nurture positive working relationships with clients, colleagues within the agency and across the network.

- Willingness to learn and use digital tools and other company-specific digital platforms.

- Sound knowledge of ever-changing digital trends would be preferred.

- Proven experience as a Public Relations Officer or similar PR role and in managing media relations (online, broadcast and print)

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