Job Title : Digital Marketing Manager

Location : Gandhinagar, Gujarat

Company : Fintech Global Center Private Limited

Job Type : Full-time

Job Description :

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including SEO/SEM, social media, email, and display advertising. Your goal will be to drive brand awareness, engagement, and conversions, contributing directly to our growth and success.

Responsibilities :

Digital Marketing Strategy :

- Plan and execute comprehensive digital marketing campaigns, including SEO/SEM, marketing database management, email marketing, social media, and display advertising.

Social Media Management :

- Build and maintain a robust social media presence that aligns with our brand identity and goals.

Performance Measurement :

- Measure and report on the performance of all digital marketing campaigns, evaluating them against key performance indicators (KPIs) and return on investment (ROI) metrics.

Trend Analysis and Optimization :

- Identify trends and insights, and optimize spending and campaign performance based on data-driven insights.

Innovative Growth Strategies :

- Brainstorm and implement new and creative strategies to drive growth and enhance brand engagement.

Testing and Experimentation :

- Plan, execute, and measure the success of experiments and conversion rate optimization (CRO) tests.

Collaboration :

- Work closely with internal teams to develop website content, campaign materials, and other digital marketing assets.

Customer Experience Evaluation :

- Use strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.

Technology and Innovation :

- Evaluate emerging digital marketing technologies and provide thought leadership on their potential adoption where appropriate.

Experience :

- Minimum of 3-5 years of experience in digital marketing, with a proven track record of success in managing and optimizing digital campaigns.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- Strong analytical skills and data-driven thinking.

- In-depth knowledge of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads, HubSpot).

- Experience with A/B testing, multivariate experiments, and CRO.

- Excellent communication and project management skills.

- Creative mindset with the ability to generate new ideas and strategies.

About the Company :

Fintech Global Center has been at the forefront of building cloud-based global financial trading systems for decades. Our technologies have facilitated trillions of dollars in transactions and are used by major financial institutions worldwide in areas such as equities, foreign exchange, interest rate, credit, fixed income, and commodities. For more details, please visit Fintech Global Center.

In addition to our fintech offerings, we also provide a range of innovative products :

- CodeSherlock : Simplifies code analysis by providing actionable insights on best practices and industry standards.

- NoCodeApp : A revolutionary cloud-based content management platform that manages communication via mail, social media, website, and app from a single place.

- OfficeBCP : Enables organizations to migrate their entire infrastructure and data to the cloud seamlessly.