Job Summary :

- The Marketing Specialist's role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of Lockstep products and market goals.

- Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Responsibilities :

- Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.

- Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.

- Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.

- Leading ongoing management of digital touch points, including teksavvy.com (home page and top-level sections), social networking landing pages, and mobile.

- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.

- Owning and maintaining site analytics, metrics, and campaign reporting.

- In depth knowledge of SEO and AdWords programs.

- Presenting recommendations to Director of Marketing and Communications.

Developing and coordinating multimedia packages.

Who we are looking for?

- 2 years of experience in SaaS/ Software-Product Marketing.

- Excellent proficiency in English communication, written & verbal.

- Excellent personalized email writing skills to suit the shifting needs of our prospects.

- Good understanding of running successful email & digital marketing campaigns.

- Proven ability to research online & via social media,

- Having B2B SaaS marketing is a plus.

- Understanding of ABM is a plus.

- Deep understanding of digital marketing and digital production.

- Proven experience delivering effective and innovative digital campaigns.

- Proven experience delivering a variety of digital assets, including rich media online ads, - micro sites, and social media applications.

- Experience managing successful social media campaigns, and a solid understanding of social marketing.

- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.

- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.

- Strong management skills, excellent oral and written communication skills.

- Experience delivering digital campaigns for mainstream products and services

- Proficient with Adobe Photoshop, Illustrator, InDesign, FrameMaker, Dreamweaver, HTML, HTML 5, CSS

To know what we do visit- https://lockstep.io/

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