Designation : Digital Marketing Manager

Education : Minimum Graduate

Experience :

3-4 years of relevant experience with excellent verbal & written English communication skills

Annual Remuneration : Maximum up to Rupees 8,00,000/- depending on last salary drawn & relevant experience

Key Responsibility Areas :

1. Strategy Development and Execution :

- Develop and implement digital marketing strategies that align with the company's business goals.

- Optimize and adjust strategies based on market trends, performance data, and industry changes.

2. Campaign Management :

- Plan, execute, and oversee digital marketing campaigns across various channels (e.g., SEO, PPC, social media, email).

- Monitor campaign performance and make data-driven adjustments to maximize ROI.

3. Content Management :

- Develop and manage content strategies that engage the target audience and drive traffic.

- Coordinate with content creators to ensure high-quality and relevant content is produced and published.

4. Analytics and Reporting :

- Track and analyze key performance metrics such as traffic, conversion rates, and ROI.

- Prepare and present regular reports on campaign performance and digital marketing efforts.

5. SEO and SEM :

- Implement and manage SEO strategies to improve organic search rankings and visibility.

- Manage SEM campaigns including keyword research, ad creation, and performance tracking.

6. Social Media Management :

- Oversee social media accounts and ensure they align with the brand's voice and objectives.

- Develop and execute social media campaigns to increase engagement and followers.

7. Lead Generation and Conversion :

- Design and implement strategies to generate leads and convert them into customers.

- Optimize lead funnels and user journeys to enhance conversion rates.

8. Budget Management :

- Manage digital marketing budgets effectively, ensuring optimal allocation and spending.

- Monitor and control expenses related to digital marketing activities.

9. Customer Relationship Management (CRM) :

- Utilize CRM tools to manage and analyze customer interactions and data.

- Develop strategies to improve customer engagement and retention.

10. Collaboration and Communication :

- Work closely with other departments (e.g., sales, product, design) to align marketing strategies with broader business objectives.

- Communicate effectively with stakeholders and team members to ensure smooth execution of marketing initiatives.

11. Innovation and Trends :

- Stay updated on the latest digital marketing trends and technologies.

- Incorporate innovative approaches and tools into digital marketing strategies.

Job Location : Okhla Phase - III (On-Site)

Note - Out-station travel, if required.

Mandatory to clearly mention within the email body, your :
- Current CTC :
- Expected CTC :
- Whether okay to join within 15-20 days :