Recruiter at Shiras HR Advisory
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Field Marketing Representative - IT (1-5 yrs)
We are hiring Field Marketing Representative for One of our IT client in Bangalore
Field Marketing Representative Definition
A field marketing representative is responsible for driving brand awareness through on-site, face-to-face interaction with consumers. Field marketers are liaisons between buyers and sellers, as they provide valuable information about products and services to consumers. They foster human relationships through communication and the distribution of marketing collateral in order to drive sales.
Summary:
The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.
Key Responsibilities:
- Plan and complete field marketing campaigns after conducting preliminary research
- Develop robust knowledge of all product lines/services
- Produce various literature, signage, merchandise, and other materials to be used at field marketing events
- Maintain relationships with third-party vendors and venues
- Negotiate with retailers and other third-party partners on promotional display and merchandise placement
- Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
- Attend relevant trade shows and events
- Monitor industry trends and competitor activities
- Manage social media activity surrounding field marketing campaigns
- Track expenses in an organized fashion
- Report weekly/monthly on the status of field marketing activities
- Document and share lead/customer intelligence with sales tea
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
