FidyPay is a Fintech company committed to Financial solutions. We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team and drive our online visibility to new heights.

Responsibilities :

Keyword Research :

- Conduct thorough keyword research to identify opportunities for organic traffic growth.

- Develop and maintain a targeted keyword strategy.

On-Page Optimization :

- Optimize website content, meta tags, and other elements for improved search engine visibility.

- Ensure website structure and internal linking enhance SEO performance.

Technical SEO :

- Audit website for technical SEO issues and implement solutions.

- Collaborate with the development team to ensure SEO best practices are followed.

Content Optimization:

- Work closely with content creators to optimize existing content and create SEO-friendly new content.

- Develop and execute content strategies aligned with SEO goals.

Link Building :

- Develop and implement effective link-building strategies.

- Identify and pursue opportunities for quality backlinks.

Local SEO:

- Optimize local business listings on Google My Business and other platforms.

- Implement strategies to enhance local search visibility.

Monitoring and Reporting:

- Monitor search engine rankings and traffic trends.

- Provide regular reports on SEO performance, highlighting key metrics and insights.

Competitor Analysis:

- Conduct competitor analysis to identify strengths, weaknesses, and opportunities.

- Stay informed about industry trends and search engine algorithm updates.

SEO Tools:

Utilize SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc., for analysis and optimization.

Qualifications:

- Proven experience as an SEO Specialist or similar role.

- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.

- Strong analytical and problem-solving skills.

- Proficiency in SEO tools and web analytics.

- Excellent written and verbal communication skills.

- Familiarity with HTML, CSS, and website development.

- Ability to work independently and collaboratively in a team environment.

- Continuous learning mindset to stay updated on industry trends.

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