Position - Social Selling Specialist (Social media Marketing Specialist)

Roles & Responsibilities :

- Be responsible for the vision, strategy, and execution of acquisition campaigns across all the major platforms globally - Facebook, Amazon, Google, Tiktok, Snapchat, LinkedIn, Pinterest, etc.

- Outstanding understanding of both organic and paid marketing

- Manage multiple D2C brands. Strategy building and implementation for digital marketing of various D2C brands in the Fashion and lifestyle category

- Generate D2C brand sales through these social channels

- Build creative campaigns for new brand/product launches, sales and special offers.

- Collect and report digital analytics using tools such as Social bakers, Iconosquare etc.

- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting.

- Be highly analytical with attention to executing at the lowest level of detail.

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- The ability to demonstrate a successful experience managing social media strategy and execution for multiple brands

- Vendor, freelance, graphic, campaign manager liaisons - Any operational liaisons that need to be done with these personnel needs to be cordial, to get work done.

Skills :

- Minimum 3 years of experience of relevant experience.

- Should have bachelors degree

- Passionate and knowledgeable about fashion. Familiar with trends, styles, themes, designers (global and national).

- Copy writing/editing skills are required.

- Proficiency with various social media platforms - Instagram, Facebook, Youtube, Twitter

- A strong understanding for content and social media

- Fashion and lifestyle sense is modern, trendy and classy.

- Should have excellent time management and planning skills and have the ability to adhere to strict schedules and deadlines

- Self-motivated with strong communication skills

- Ability to drive initiatives, be creative, innovative and able to think out of the box.

- BONUS if there is experience and comfort with shooting and editing video content.

- Have in-depth knowledge of and experience in implementing online and social media marketing best practices and possess exceptional skills in advocating to various internal and external audiences.

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