Manager at HT Media Ltd
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Fever 104 FM - Account Manager - Radio Ad Sales (2-5 yrs)
- Maximizing sales revenues and achieving sales & collection targets through promoting & selling advertising space on radio & digital platforms of Fever network to clients
Role will involve :
- Understanding, optimizing & packaging Advertisements & Content Inventory
- Carrying out research on clients & understand their marketing strategy
- Gathering market, competition/customer information to maximize revenue
- Creating briefs according to client's needs with support from programming/creative team
- Pitching of advertising options to clients on Radio & Digital platforms
- Negotiating on rates and deliverable of a campaign with the buyers and managers for closing deals
- Ensuring timely delivery of commitment through internal coordination
- Coordination and integration with the Programming and Creative Solutions team.
- Keep Business information and customer records up to date
- Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)
- Optimum utilization of Sales Tools (SPANCO, CPG, SFDC etc)
Drive Digital Sales :
- Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc.
- Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc
- Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)
- Understanding of selling influencers on social media & their relative costing
- Effective monetization of all social/digital platforms of Fever network
- Coordination with digital marketing team for campaign execution
- Focus on achieving monthly Collections targets
BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities) - Exceptional interpersonal & communication skills
- High on energy & very agile
- Strong ability to grasp market challenges
- Customer Centric & Result Oriented
- Strong client relationships
- Understanding of client needs and brands
- Well versed with latest Digital Sales strategies
TECHNICAL SKILLS: (Skill set required to do the job- Tools, Technical Knowledge, Certifications etc)
- Excellent knowledge of MS Office
- Good understanding of the digital environment of adspace selling
- Able to analyze and interpret data
- Coordination with digital marketing team for campaign execution
- Focus on achieving monthly Collections targets
BEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities)
- Exceptional interpersonal & communication skills
- High on energy & very agile
- Strong ability to grasp market challenges
- Customer Centric & Result Oriented
- Strong client relationships
- Understanding of client needs and brands
- Well versed with latest Digital Sales strategies
TECHNICAL SKILLS: (Skill set required to do the job- Tools, Technical Knowledge, Certifications etc)
- Excellent knowledge of MS Office
- Good understanding of the digital environment of adspace selling
- Able to analyze and interpret data
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