Assistant Manager - HR and Admin at Felisha Cosmetics
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Felisha Cosmetics - Executive - New Product Development (1-3 yrs)
Executive - New Product Development - Skincare, Haircare, Color Cosmetics
Location - Goregaon, Mumbai
Work Schedule - Mon to Sat; 10am to 06.30pm
Job Overview -
- Drive the execution of all product lifecycle processes including product research, market research, competitive analysis, planning, vendor search and cordination, positioning, roadmap development, requirements development, and product launch.
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Conduct both primary and secondary market research (online and offline)
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
- Collaborate closely with production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
- Develop product positioning and messaging that differentiates or brand and its features across primary market segments
- Prepare monthly budget and spends
- Co-ordinate with agency for deadlines, brainstrom ideas, proof/copy check creatives
- Communicate with new as well as existing industry professionals and influencers via digital media to create a strong network and maintain relations
