Job Overview :

- This is a unique opportunity to join a successful SaaS organization that is well-positioned for its next growth phase, while learning valuable skills, gaining experience, and developing expertise.

- The Marketing Coordinator helps execute dynamic cross-channel digital marketing strategies that generate leads, increase website traffic, increase brand awareness, improve customer retention, and drive new customer conversions.

- The ideal candidate is creative, highly motivated, organized, data-driven, and a collaborative team player, who thrives in fast-paced environments.

- The Marketing Coordinator supports the Director of Marketing's work with agencies, vendors, and technology partners to develop and implement innovative marketing and advertising solutions that deliver outstanding performance!

- Reporting directly to the Director of Marketing, the Marketing Coordinator works closely with all departments, including sales, customer success, development, and operations.

Responsibilities :

- Works closely with marketing and the sales team to implement integrated strategies

- Reports on performance and delivery against plan and objectives

- Coordinates design, development, and production of sales collateral

- Sets up and executes e-mail campaigns based on provided strategy

- Sets up, executes, and oversees social media campaigns based on the provided strategy working with outside agencies and technology partners as needed

- Sets up, executes and oversees marketing automation in HubSpot

- Creating and developing basic wireframes for website UX/UI or in-platform changes to send to web and app developers

- Sourcing specific data sets in Google Analytics and exporting to Microsoft Excel or Google Data Studios

- Tests new website or in-app technology features in a staging environment pre-launch, ensuring accuracy

- Uploading blogs to WordPress and improving website SEO through metadata edits

- Coordinates vendor and partner projects, ensuring delivery and execution are on pace

- Provides timely and accurate KPI reports for weekly meetings with the supervisor

- Helps develop and proof sales and marketing materials by working with graphic designers

Required Education and Skills :

- BS/BA degree; in Marketing, or Communication

- SaaS product marketing preferred

- Experience with WordPressHubSpot experience required; certification a plus

- Google Analytics Certified or relevant expertise

- Excellent Microsoft Excel skills

- Excellent communication skills

- Basic campaign strategy, planning and reporting experience

- Strong computer skills including Excel, PowerPoint, Word, Slack and MS Outlook

- Strong organizational skills; ability to manage multiple projects and meet deadlines

Preferred Experience :

- Familiarity with Google Data Studios

- Familiarity with audience segmentation

- Coding experience is a plus

- Google Adwords PPC campaign management experience is a plus

- Digital marketing experience in programmatic, social, and/or search experience

- Experience editing web and media content