Job Title/Headline: Digital Marketing Executive

Employment Type : Full Time, Permanent.

Reporting To : Head Of Digital Marketing

Location : Mumbai

About The Role :

- The Digital Marketing Executive will provide vision and leadership for the strategic development of FatakPay's digital marketing landscape, ensuring the delivery of an excellent, stimulating and innovative digital experience to all of our prospect and stakeholder audiences.

- As an expert in your field, you will lead the enhancement of the company's digital channels through continuous development and enhancement of our digital presence including user experience (UX), content, SEO, CRM and mobile. Throughout, you will drive the brand through all communications and channels - maximizing reputation, recruitment and reach amongst our key audiences.

- The post-holder will oversee the development of core content and social strategies through their content team to enrich engagement, exercise synergies across marketing outputs and unlock potential content and social-led themes and campaigns.

- You will work with visual designer, product manager and our development team.

What We Expect From You :

1) Assist the team in the development of the overall digital marketing strategy

2) Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

3) Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software

4) Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

5) Manage social media marketing campaigns

6) Manage digital advertising campaigns (SEM, Display, Social, Programmatic)

7) Manage SEO campaigns

8) Set up conversion, pixel, and event tracking on the website and across various digital platforms

9) Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

10) Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

11) Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Our Ideal Candidate :

- Minimum 1-5 years of experience in the digital marketing industry

- Ability to generate and analyze data

- Excellent written communication skills for producing high quality content

- The capacity to priorities and work across multiple projects

- Creative skills for contributing new and innovative ideas

- The ability to work well under pressure and meet deadlines

- Knowledge of existing and emerging social media platforms

You Will Love Working With Fatakpay Because :

- We value balance. We are committed to providing an environment in which you can balance great work with a great life.

- We will invest in your career. Our company's growing quickly, and we will give you the opportunity to do the same. You will have access to a number of professional development opportunities so that you can keep up with the company's evolving needs

- We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here

- Multicultural workplace. A multicultural and diverse team of colleagues from different states.

- An opportunity to wear many hats

- An entrepreneurial crew that supports risk, intuition, and frequent experimentation

- The opportunity to make an impact in a transformative industry

- An opportunity to build and lead a highly talented and driven team

Other Perks & Benefits :

- Progressive and flexible work hours that match your personality and lifestyle.

- Compensation could include stock options for significant upside.

- Cool gadgets and swags

- Competitive performance bonus

- Career development training.

About The Company :

- FatakPay Digital Private Ltd (FatakPay) is a digital-only lending platform that provides virtual credit cards. The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a - scan now, pay later- facility and easy repayment options.

- We are a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

- It was founded by a team of four IIT- B, Erasmus University alum and with 70+ years of combined experience in Tech and Finance.

What Happens Next ?

- If selected for interview, you will hear directly from someone from the HR department, usually within a week of the closing date.

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