About Us :

Fashor exists for the love of fashion. Our vision is to capture the imagination of Indian Women through our strong design focused approach and evolve as the most preferred fashion brand for consumers who want to sport the latest designer trends.

We strive hard to make fashion accessible so that every woman can get the wardrobe of her dreams - We are on a mission to fulfil the fashion aspirations of all Indian Women who are today embracing their individuality with immense pride, poise and charisma. And we aim to pull this off by delivering great value, fabulous experiences and impeccable craftsmanship, all topped with exemplary customer delight.

Job Summary :

Being an Influencer Marketing Executive, you will be responsible for developing and executing influencer marketing strategies and creative campaigns. You are expected to have an excellent communication skill, a deep understanding of social media trends, and the ability to forge strong relationships with influencers across various platforms. This role requires a blend of strategic thinking and hands-on execution.

Key Responsibilities :

- Develop and Implement Strategies: Create comprehensive influencer marketing strategies aligned with overall marketing goals and brand identity.

- Identify and Engage Influencers: Research, identify, and build relationships with key influencers, bloggers, and social media personalities.

- Campaign Management: Plan and execute influencer campaigns, including setting objectives, managing budgets, negotiating contracts, and ensuring deliverables are met.

- Content Coordination: Collaborate with influencers to produce engaging and brand-aligned content. Provide creative direction and feedback.

- Performance Tracking: Monitor and analyse campaign performance metrics and KPIs. Prepare detailed reports and provide insights for continuous improvement.

- Trend Monitoring: Stay updated on social media trends, influencer landscape, and emerging platforms to ensure strategies remain relevant and effective.

- Cross-functional Collaboration: Work closely with internal teams such as Product, Sales, and PR to align influencer marketing efforts with broader business objectives.

- Compliance and Guidelines: Ensure all influencer activities comply with legal guidelines and company policies, including disclosure regulations.

Preferences :

- Bachelor's degree in marketing, Communications, Business, or a related field.

- Minimum 2 years of experience in influencer marketing, social media, or a related field.

- Previous work experience in fashion or similar industry would be an advantage.

- Need to possess a strong understanding of social media platforms and influencer marketing trends.

- Excellent written and verbal communication skills (Hindi & English)

- Proven ability to develop and manage relationships with influencers.

- Creative thinking with the ability to generate innovative campaign ideas.

- Analytical skills to measure and report on campaign performance.

- Knowledge of SEO and content marketing.

- Strong project management skills and attention to detail.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.