Job Description :

- Develop and implement SEO strategies to improve the brand's organic search rankings and increase website traffic.

- Conduct keyword research and analysis to identify relevant keywords and optimise website content accordingly.

- Optimise on-page elements, including meta tags, headings, and internal linking structure, to improve search engine visibility.

- Monitor website performance using SEO tools and analytics and make recommendations for optimization.

- Create high-quality, SEO-friendly content, including website copy, blog posts, articles, and press releases.

- Conduct content gap analysis and identify opportunities to enhance the brand's content strategy.

- Optimise content for target keywords, ensuring proper keyword placement and density.

- Collaborate with content creators and designers to develop engaging and visually appealing content.

- Identify link-building opportunities through outreach to relevant websites, influencers, and industry publications.

- Develop relationships with external websites and negotiate link placements and collaborations.

- Monitor and analyse backlink profiles, disavow toxic links, and report on link-building activities.

- Monitor and analyse website traffic, rankings, and other relevant SEO metrics using tools like Google Analytics.

- Prepare regular reports on SEO performance, keyword rankings, and traffic trends.

- Identify areas for improvement and implement strategies to enhance SEO performance.

- Assist in developing and executing PR strategies to increase brand visibility and enhance reputation.

- Write press releases, media pitches, and other PR materials.

- Coordinate media interviews, press events, and product launches.

- Build relationships with media outlets, journalists, and influencers.

- Conduct competitor analysis to identify industry trends, keywords, and strategies.

- Monitor competitor SEO activities and provide insights for optimization.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven 2 years' experience in SEO, content creation.

- In-depth knowledge of SEO best practices, tools, and techniques.

- Strong understanding of search engine algorithms and ranking factors.

- Familiarity with content management systems (CMS) and SEO tools such as Google Analytics, SEMrush, or Moz.

- Analytical mind-set and ability to interpret data and draw actionable insights.

- Strong organisational and project management skills.

- Ability to work independently and collaborate with cross-functional team

Job Type : Full-time

Salary : -20,000.00 - 30,000.00 per month

Ability to commute/relocate

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