Fashion TV - Executive - Media Buying (4-6 yrs)
Job Responsibilities
- Plan and execute programmatic display, SEM & Pop campaigns.
- Manage, monitor campaign budgets and performance, implement optimizations and improve results
- Analyze and optimize media buying campaigns
- Generate daily, weekly, monthly reports and statistical analysis of the campaigns and their profitability.
- Conduct market research and competitor analysis to identify trends and new opportunities in media buying
- Work closely with the designing team to optimize high performing creative materials (banners, landing pages)
- Measure and report performance of campaigns, and assess against client goals
Requirements :
- 4 + Years experience in buying traffic from Ad Networks. Preferred experience in mobile advertising.
- Knowledge of SEM / Google Adwords / Facebook Ads/Insta Ads/youtube ads/linkedin ads etc
- Excellent Analytical skills
- Driven to succeed, to meet and overachieve targets and goals
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