HR at Fanatic Fashion
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FANATIC - Manager - Digital Marketing (3-6 yrs)
Job Description - Manager - Digital Marketing
About Fanatic :
Fanatic is multi-category homegrown fashion brand and has its own unique identity to make Fragrances and Men's Leather range designs.
Purpose of the Role :
We are looking for a result oriented and data driven Digital Marketing professional who will plan, implement, and manage the overall digital marketing strategy. Develop strong and innovative performance marketing channels, to drive traffic to company website, aligned partners website and generate interest in company products to achieve sales targets.
Roles & Responsibilities :
- Work as a single point source for all marketing activities related to digital marketing, e commerce platform to maximise the ROI from digital spends.
- Will be responsible for digital marketing budgets, go to market calenders, campaign strategies, tactics, action plans and timelines
- Will be directly / indirectly responsible for marketing attributed sales through the site and aligned partners (Amazon, flipkart, Meesho, Shopclues etc)
- Liaise with various agencies and internal teams for maximising digital marketing effectiveness.
- Track and analyse website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website rate, increasing dwell time or improving conversions.
- Continually work on the search engine optimization of website
- Plan, order and procure marketing materials, media and other resources as needed within authority - to - commit guidelines and budgets and ensure timely and high quality delivery
- Monitor, analyse and report on all digital marketing activities on regular basis
- Review new technologies and keep the company at the forefront of developments in media.
Qualification & Experience :
- 3 to 5 years of experience in digital marketing
- Qualification: Graduation / Post Graduation specialising in areas of marketing preferably from premier institutes.
Skilled Required :
- Excellent communication skills: to devise and edit for various digital platforms
- Must have knowledge of SEM, SEO, Google Ad Words, Google Analytics, FB ad Manager, Aazon AMS, Flipkart ads
- Experience in B2C ecommerce and / or handling performance marketing agencies will be add on
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