About the Company :

At FAE Bikes, we are building the largest fleet of electric scooters for last-mile logistics in India. Established in 2016, Founded by Dheeraj Reddy- IIT Kharagpur and Nigam Krishna- IIT Madras,are pioneers in the electric mobility industry, providing comprehensive solutions as a service. As the longest-standing participant in the EV Fleet segment, we bring extensive experience and expertise to the market. We have helped 30+ logistics and e-commerce companies in India in the transition from ICE vehicles to electric vehicles. Our riders have covered more than 50 million km in 2 years. We are present in Bangalore and Hyderabad with 2000+ EVs, and 50+ trained technicians. Our esteemed clients are Zomato, Blinkit, Zepto, BB, Zolo, The Organic World, Laundrokart, Loadshare, Swiggy, Spin cycle, and many more.

We offer high-performance, high-speed, and low-speed scooters with a high load- carrying capacity based on business requirements. We provide exceptional service and maintenance with the lowest TAT. With our mobility solutions, you can efficiently run logistics operations and save 46% on costs.

Job Summary :

We are looking for a creative and strategic Social Media Marketing Manager with a strong focus on content creation and brand development for FAE Bikes. The ideal candidate will be passionate about building a cohesive brand identity across social media platforms, crafting compelling content, and engaging with our audience to foster brand loyalty and growth.

Key Responsibilities :

Content Strategy and Creation :

- Develop and execute a content strategy that aligns with the brand's overall goals and objectives.

- Create, curate, and manage engaging content (text, images, video) tailored to various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

Brand Development :

- Strengthen the brand's presence and identity across all social media platforms.

- Collaborate with the design and marketing teams to ensure brand consistency across all digital and offline channels.

Audience Engagement and Growth :

- Engage with the online community, responding to comments and messages in a timely and professional manner.

- Foster relationships with followers, influencers, and other stakeholders to build a loyal brand community.

- Implement strategies to grow the brand's social media following and increase engagement rates.

Campaign Management :

- Plan, execute, and optimize social media campaigns to support brand initiatives, product launches, and other marketing efforts.

- Collaborate with the marketing team to integrate social media campaigns with broader marketing strategies.

Analytics and Reporting :

- Monitor, analyze, and report on social media performance metrics.

- Use data-driven insights to refine content strategies and improve overall social media performance.

- Present weekly performance reports to senior management, highlighting key metrics and areas for improvement.

Trend Monitoring :

- Stay updated with the latest social media trends, tools, and best practices.

- Identify opportunities to leverage new features and platforms to enhance brand visibility and engagement.

Requirements :

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- Proven experience as a Social Media Manager or similar role with a strong focus on content creation and brand development.

Skills :

- Exceptional writing skills with a keen eye for detail.

- Strong visual storytelling abilities with experience in graphic design and video production.

- Proficiency in social media management tools and analytics tools (e.g., Google Analytics, Facebook Insights).

- Deep understanding of social media platforms, trends, and best practices.

- Strong organizational and project management skills.

Attributes :

- Creative thinker with a passion for content and brand storytelling.

- Self-motivated, proactive, and able to work independently and as part of a team.

- Strong interpersonal skills with the ability to engage and build relationships with diverse audiences.

Annual Salary : 5Lkh-6Lkh

Application Process :

Interested candidates should submit their resume, a cover letter detailing their experience and qualifications, and a portfolio showcasing examples of their content creation and brand development work.

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