FabAlley - Senior Content Writer (3-7 yrs)
Key Responsibilities :
- Research, ideate and produce well-written thematic content for publication across online and offline channels
- Develop a singular content concept for multiple platforms including websites, social media, email marketing, push notifications, product descriptions, videos, stores and other consumer touch points
- Organize and follow an editorial calendar and ensure timely delivery of materials
- Work with cross functional teams i.e. creatives, content, and marketing, to drive execution
- Assist in planning special campaigns around brand calendars by bringing to the table creative ideas and executing them flawlessly
- Assist the SEO team with website page articles, category descriptions, and content as required
- Stay up to date with latest social media trends and best practices.
- Ensure all content is on-brand and consistent in terms of tone of voice and quality and optimized for search and user experience for all channels.
- Monitor the competition and plan for change as the online fashion landscape continues to change rapidly
Requirements :
- 3+ years of agency/brand experience in content writing and handling social media for a lifestyle brand.
- Work experience with a fashion brand is preferred.
- Excellent writing and story-telling skills
- Should have the ability to write long form content.
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