FabAlley - Manager - Digital Marketing (4-10 yrs)
Hiring Manager Digital Marketing
- Lead the overall digital marketing activities, including SEO, SEM, digital film production & promotion, social advertising, ideation of creatives for various marketing initiatives, budgeting, digital ads spends management, stock analysis (Return & bestseller etc.).
Key Responsibilities :
- Leading a high-performing team to create and implement strategic marketing initiatives across search and other social media channels.
- Take overall online business ownership.
- To build the right offer to suit the online customer profile and maximize full price sell through by pushing sales and profit opportunities.
- Accountable for delivering the business sales & margin targets.
- Optimize Website & App Checkout funnel.
- Creating promotional offers and checking to see that these are uploaded precisely.
- Developing and managing the E-commerce budget & monthly spend and revenue target.
- Analytical mindset to be able to support business needs. Reacting to sales analysis and formulate strategy to maximize sales
- Increase efficiency through optimizations, targeting execution, and testing with a track record of handling high campaign volume, large budgets, complex strategies, and driving quantifiable results.
- Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization.
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.
- Regularly review and optimize all advertising campaigns for positive ROAS.
- Manage paid listings on third party websites and media partners.
- Develop and oversee email marketing, SEO and marketing automation strategy.
- Manage Google Analytics to track and measure all marketing campaigns.
Candidature :
- At least 4 years of experience in performance marketing role in B2C Brand.
- Strong experience in planning & execution for performance-based campaigns in D2C brand.
- Hands on experience on all major paid platforms
- AdWords (Search, Display, YT), Social Media Platform such as Facebook Ads Manager, Tiktok Ads, Snapchat etc.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
