Fab Media Tech - Executive - Digital Marketing (1-2 yrs)
Key Responsibilities
Google Ads Management :
- Plan, execute, and optimize Google Ads campaigns, including search, display, and video ads.
- Conduct keyword research and competitor analysis to enhance campaign performance.
- Monitor key metrics like CTR, CPC, and conversion rates to maximize ROI.
Facebook Ads Management :
- Create, manage, and optimize Facebook and Instagram ad campaigns.
- Design audience-targeting strategies using demographic and behavioral data.
- Analyze ad performance and implement improvements for better reach and engagement.
Search Engine Optimization (SEO) :
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Optimize website content, metadata, and structure to improve search engine rankings.
- Monitor website performance using tools like Google Search Console and SEMrush.
- Stay updated with algorithm changes and implement best practices for SEO.
Social Media Management :
- Create and post engaging images, graphics, and captions across social media platforms (e.g., Facebook, Instagram, and LinkedIn).
- Maintain a consistent posting schedule and interact with the audience to boost engagement.
- Collaborate with the design team to produce visually appealing content.
Analytics and Reporting :
- Track and analyze campaign performance using tools like Google Analytics and Facebook Insights.
- Prepare detailed reports on ad performance, website traffic, and social media engagement.
- Use insights to recommend improvements and inform future strategies.
Collaboration and Coordination :
- Work closely with content creators and designers to produce cohesive marketing materials.
- Collaborate with other departments to align campaigns with business objectives.
Key Skills and Competencies .
- Hands-on experience with Google Ads, Facebook Ads, and Google Analytics.
- Strong knowledge of SEO techniques, including on-page and off-page optimization.
- Proficiency in social media platforms and tools like Canvas or Adobe Creative Suite.
- Analytical mind-set with the ability to interpret data and derive actionable insights.
- Excellent communication and time-management skills.
- Creativity and attention to detail in designing social media posts.
Qualifications :
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of experience in digital marketing or a similar role.
- Certifications in Google Ads, Facebook Blueprint, or SEO (preferred).
