Roles and Responsibilities :

- Excellent skills in SEO (On Page & Off Page), Google Webmaster Tools, Google Keyword Planner

- Competitor Analysis, Site audits/optimization, and all Off-Site promotion

- Create and execute a robust search engine optimization strategy, including a roadmap of initiatives to drive growth.

- Leverage the best in breed SEO tools to identify SEO opportunities to invest behind including content gaps, keyword opportunities, vertical search opportunities and more.

- Leverage automation tools to ensure all online content is optimized for our SEO goals.

- Work closely with the content and product team to drive the content strategy for blog, website, video, social and other content forms with the goal of improving ranking & growing relevant traffic.

- Drive analytics initiatives to create a culture where everything is measured in real time and every content decision is monitored from an SEO standpoint.

- Learn and stay on top of key trends and best practices in search engine algorithms, competitive landscape, and the industry to develop winning strategies.

- Should have expertise in Article Submission, Press Release Submissions, Directory Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissions.

- Knowledge of social media optimization (Facebook Promotion, Twitter Promotion, Google plus Promotion) will be required.

- Optimizing Search Engine Presence and activity

- Using Social media for Lead Generation, Social Media Optimization. Complete Digital Marketing.

- Research, Design, Development, Promotion of organizations micro-sites /websites.

Must have knowledge of Google local listing :

- Evaluate website content performance using Web Analytics tools like Google Analytics Should know Microsoft Word and Microsoft Excel

- Should have a working knowledge of other Digital Marketing channels

Requirements & Qualification :

- Minimum 1- 2 years of experience in SEO (Search Engine Optimization) is mandatory.

- Updated knowledge and hands-on experience with channel interfaces such as LinkedIn Ads, Facebook Ads, YouTube Video Advertising, Google AdWords, and Twitter Advertising.

- Hands-on experience with Google Analytics and other SEO tools

- Strong analytical skills and data-driven thinking with an expert understanding of Marketing

- Analytics tools like Google Analytics is a must.

- Knowledge of HTML.

- Familiar with the latest link building strategies using ethical SEO techniques.

- Working knowledge of SEO, website development, design, user experience.

- Intellectual curiosity and eagerness to innovate and implement new ideas.

- Able to work effectively in a multi-tasking environment.

- Proficiency in PowerPoint and MS Excel.

- Excellent written and verbal communication skills. Experience in content writing for webs such as SEO friendly blogs and articles.

- Self-starter, creative mind, problem solver approach.

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