EY - Executive - Public Relations (3-6 yrs)
Job description:
The individual will be part of the Brand Marketing and Communications team for the Forensic & Integrity Services practice. The role is for a PR professional, who can also support on other external and internal communications.
No. of openings - 1
Level - Executive
Key responsibilities
PR :
- Manage the practice's media profile and presence through active client consultancy and daily account management
- Build and maintain strong relationships with key media (preferably corporate, economy, policy affairs, financial services, HR and technology), including Editor level relationships
- Preparation of PR plans, briefing books, debriefs, coverage reports
- Draft proactive pitches, press releases, Q/As and opinion articles
- Monitor the media landscape and proactively identify opportunities
- Facilitate interviews and briefings for management
- Digital - Should demonstrate a strong understanding of social media and utilize them effectively as part of the larger brand strategy
Key campaigns :
- Ideation and execution in key campaigns
- Supporting on key external and internal communications
Stakeholder management:
- Work closely with senior management, taking briefings for planning and execution responsibilities
- Understand business and industry issues and trends
- Identify topics that can be leveraged for marketing activities
Qualification:
- Bachelors or Masters in Marketing/PR/ Corporate Communications/Commerce/Arts/ Literature
To qualify for the role you must have:
- 3-6 years of experience with a corporate or agency
Soft skills:
- Smart and confident
- Excellent communication skills (verbal and written in English), including the talent to translate complex concepts into compelling marketing messages
- Strong project management skills and proficiency in working in high pressure situations, effectively managing multiple complex and time-sensitive projects
- A strong team player and lateral thinker who is comfortable working collaboratively, virtually, independently, and consultatively
People Responsibilities:
- Demonstrate the ability to work and contribute as a team
- Support knowledge sharing efforts and continually improves processes so that the work team can capture and leverage knowledge
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