Senior HR - TA at Extramarks Education India Pvt Ltd
Views:22 Applications:12 Rec. Actions:Recruiter Actions:2
Extramarks - Executive - Campaign Management (3-6 yrs)
JD for Campaign Executive
- Responsible for the end-to-end management and execution of User Engagement, by leveraging owned channels via platforms such as Salesforce Marketing Cloud, Moengage, etc.
- Plan customer communication
- Map user experience and help the larger team to execute user journeys. Work with Digital Marketing Manager on campaigns to acquire, engage and retain users via owned channels - Push Notifications, WhatsApp, Email, SMS.
- Analyze in-app engagement behaviour to create segments, use cases and plan communication.
- Coordinate and work on the campaign calendar schedule (owned channels).
- Collaborate with Marketing, Sales, Product teams to manage their communication requirements.
- Liaise with creative agencies, internal content team for development of creative assets.
- Execute marketing campaigns
- Execute targeted, personalized, complex omnichannel journeys/workflows via automation tools such as Salesforce Marketing Cloud (SFMC), Moengage, etc.
- Set up In-app event-based automations.
- Set up automations for transactional communication.
- Run promotional campaigns for product launches, discounts etc.
- Run ad-hoc campaigns basis the requirement.
- Coordinate with CRM, Tech and Product teams to ensure all backend requirements are in place for successful execution of campaigns.
- Work closely with vendors such as SFMC, Moengage, etc. to implement campaigns.
- Measuring performance of campaigns
- Create reports to highlight the performance of campaigns basis the objective.
- Analyse and improve performance of campaigns by optimizing content and channel performance : Push Notifications, WhatsApp, SMS, Email.
- Generate data-driven hypothesis that inform strategies to improve journeys and campaigns.
- Track the health of channels in terms of deliverability. Ensure domain reputation of Email and WhatsApp account is maintained.
- Experiment, document and share learning basis campaign performance.
Additional skills - SFMC specific :
- Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
- Experience with advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling and Reputation Management, etc.
- Manage set-up and configuration of data-driven campaigns ensuring deliverability
- Oversee campaigns from creation to analysis and reporting
Preferred Qualifications :
- Graduation with 3+ years of work ex or MBA with 1+ years of work ex.
- Strong project management skills with experience building, executing, and scaling marketing campaigns.
- Functional expertise of Salesforce Marketing Cloud. Knowledge of tools like Moengage, App Annie, Appsflyer is a plus
- Knowledge of Push Notification, WhatsApp, Email, and SMS best practices and compliance.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
