Responsibilities :

1. Develop and implement a comprehensive content strategy aligned with business goals and target audience.

2. Develop engaging and high-quality content for various platforms, including website, blogs, social media, and marketing collateral.

3. Craft and maintain consistent brand messaging across all content channels.

4. Collaborate with the design team to ensure visual elements align with the brand identity.

5. Craft compelling copy that aligns with the brand voice and resonates with the target audience.

6. Implement SEO best practices to optimize content for search engines.

7. Create and execute social media strategies to enhance brand visibility and engagement.

8. Write press releases, articles, and other PR materials to generate positive media coverage.

9. Develop branding content to maintain a consistent brand image across all channels.

10. Conduct in-depth research on industry trends, market insights, and competitor analysis.

11. Produce white papers and research reports that showcase thought leadership in the industry.

12. Generate creative and persuasive copy for marketing campaigns, product descriptions, and promotional materials.

13. Collaborate with the design team to ensure a seamless integration of copy and visuals.

14. Monitor and analyze Search Engine Results Pages (SERP) to improve search rankings.

15. Implement strategies to enhance organic search visibility and drive traffic.

Qualifications :

1. Must have 4+ years of experience in Content writing.

2. Bachelor's degree in English, Journalism, Communications, or related field.

3. Proven experience as a Content Writer with a portfolio of diverse writing samples.

4. Strong understanding of SEO, SMO, and PR principles.

5. Experience in creating white papers, research reports, and branding content.

6. Familiarity with B2B industry practices (optional but preferred).

7. Excellent written and verbal communication skills.

8. Ability to meet deadlines and work in a fast-paced environment.

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