Senior Consultant at Antal International Network
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Expert/Senior Expert - Brand Marketing - B2B Channel - FMCG (11-25 yrs)
Expert/ Senior Expert - Marketing (FMCG - B2B)
Key Responsibilities of a Brand Manager:
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands
- Analysing the success of marketing campaigns and creating reports
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding
- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers, and chief marketing officers)
- Managing budgets and a team of junior assistants
- Organizing events such as product launches, exhibitions and photo shoots.
Key Skills for Brand Managers :
- Analytical skills and attention to detail
- An understanding of trends and an ability to respond to customers- wishes
- Creativity and an ability to produce innovative and original ideas
- Team working skills
- The ability to manage and allocate budgets
- Written and verbal communication skills
- Experience with and an understanding of market research
- Time and project management skills, including the ability to work on multiple projects at the same time
- An ability to think strategically and come up with campaigns
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