Account Manager at Able Professionals
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Expert - Pay Per Click - IT (1-3 yrs)
Job Title : PPC Expert
No of Vacancies : 1
Experience : 1 +
Location: Mohali
Responsibilities :
- Familiarity with online advertising platforms such as AdWords, Bing Ads, Yahoo, Gemini, Facebook, Google etc.
- Manages tactical SEO initiatives including on-site optimizations, keyword analysis, web content development, link-building, site auditing and competitive analysis.
- A - can-do- attitude and passion for online marketing.
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
- Ability to work independently and within a team environment.
- Passion for reading and staying up-to-date with latest search engine industry news.
- Track, report, and analyze website analytics and PPC initiatives and campaign.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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