HR Executive at Star Secutech
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Expert - Content Marketing (2-5 yrs)
Content Marketing Expert
Job Description:
- You will be a part of our digital marketing team to generate digital marketing content for Social Media, catering to our clients from different domains.
What would you be doing ?
- Understand client's need / requirement and suggest relevant content as per their digital marketing plans
- Write engaging content for client's services, products
- Write long form content like blogs / whitepapers, that will involve basic research & developing an outline, before creating or writing insightful and informative content
- Create short form content like tweets, copy text for FB & LinkedIn posts, that is punchy and conversational, focusing on key takeaway message from the post / news / article
- Check and improve current content by junior writes and proofread and edit content generated for consistent language
- Assign blog posts to writers and external resources
- Conduct keyword and SEO research to understand customers' needs
- Follow industry-related news and generate ideas around trending topics
- Manage LinkedIn campaigns organic and sponsored content
Required Candidate profile :
Desired profile :
What kind of person are we looking for :
- Journalism / Content writing experience with a business newspaper, website or a magazine
- High-energy with positive attitude
- Good at research and writing. Ability to research online/offline
- Experience in generating content for Social Media like Facebook, Twitter Etc will be an added advantage
- Strong grammar and language skills
- Excellent writing and editing skills
- Competition mapping
- Ability to handle multiple teams and agencies
- Understand Google Analytics, WordPress-led CMS
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