HR at Exito Media Concepts
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Exito - Email Marketing Specialist (1-3 yrs)
Job Responsibilities and Requirements :
- Responsible for creating and executing email marketing strategy for B2B Business platforms.
- Determines the target audience, devises campaigns, monitors analytics to give smarter, data-driven insights.
- Has a solid understanding of Customer segmentation, Account-based marketing, and marketing automation.
- Manage and build the overall email marketing strategy
- Create smart email lists and campaigns
- Create and design various CTAs
- Test every campaign's success
- Determine the KPIs of email marketing
- Present reports on a weekly basis
- Work with the sales team to understand requirements
- Work on marketing automation and re-targeting for personalized and long-term customer relationship
- Analyze data to get smart insights and suggest improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Past experience with email marketing automation tools
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
