Senior Search Engine Optimisation /SEO Specialist

Job Description :

- Exhibitions India Group is looking for an SEO Specialist to join its Digital Marketing unit. If you are keen on increasing the organic traffic and business of a growing B2B lead to ensure quality standards of all deliverables, and participate in client meetings.

- The role is to be a key member of the SEO team helping to manage, monitor, and execute our presence on search engines.

- Must have a keen attention to detail and the ability to multitask and analyze data. Having worked in a similar role elsewhere you will be extremely knowledgeable about website optimization, content optimization, and increasing organic presence across the web.

Responsibilities :

- Complete understanding of content-based optimization and skills to develop a content

- Based platform for greater organic traction

- In-depth knowledge of the best practice technical approach to SEO and experience of

- Delivering technical change within house developers.

- Perform keyword research in coordination with the brand's business objectives.

- Making Strategies build for SEO On-Page & Off-page optimization offsite factors across

- All digital channels and suggest changes to drive traffic to the website and improve the website ranking.

- Strong in data-driven approach and conduct weekly SEO reports, and analytics reviews to identify issues and opportunities.

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Work closely with clients, technical and content team to measure results

- Regular reporting and presentation of SEO and project achievements.

- Experience in using Google webmaster, GA, Moz, and other related SEO tools.

- Fully aware of SEO most recent updates.

- Experience in optimizing landing pages and user funnel

- Experience with A/B and multivariate experiments

- Experience in B2B digital Marketing / lead-generation

- Optimize website including all subdirectories for organic listings including image, social,local/maps and video optimization.

- Evaluating customer research, market conditions and competitor data.

- Tracking conversion rates and making improvements to the website.

- Excellent communication and interpersonal skills

Desired Candidate Profile :

- At least 4 Years in SEO with demonstrable results.

- Must have in depth knowledge and experience in SEO/ SEM & Social Media Marketing

- Experience in B2B digital Marketing / lead-generation is mandatory

- Experience with organization with growth in organic search

Important :

- Compensation (Per the industry standards)

5 days working : Monday to Friday

Role type : Full time/regular/Permanent

- Job Type : Work from office - regular office hours (With Flexi work hours)

- Location : Okhla phase III (nearest Metro station - Okhla NSIC - Purple line) 10 mins distance from there.

Selection process :

- Selection process requires the candidate/s to come to the HO in Delhi for the interview.

- Association with a brand with nearly 4 decades of roots.

- Preference will be given to the immediate joiner

Industry : B2B Portal

- Functional Area : Marketing, Advertising, PR, Media Planning

Role Category : Online/Digital Marketing

About EIG :

- Established in 1987, the Exhibitions India Group (EIG) is a leading trade promotion organization that acts as an interface between government, industry, media, academia, etc. The Group creates opportunities for trade promotion, networking, encouraging investments, joint ventures and technology transfers through the platform of international exhibitions and conferences.

- EIG has organized over 100 international trade shows since inception, including the creation of some of the longest running and most impactful exhibitions in India. Today, EIG organizes the largest technology and infrastructure expo in the country - Convergence India (including Internet of Things, Mobile India, Embedded Tech, Fintech & Digital Gaming) and Smart Cities India (including Buildings, Clean Tech, Solar, Transport & Water). The Convergence India expo is at the forefront of India's digital revolution, while the Smart Cities India expo is a reflection of India's emerging modernization and development landscape.

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