Job Summary

Exhibitions India Group is seeking an experienced professional responsible for managing the marketing performance of the brand to ensure success in driving performance.

Responsibilities include, but are not limited to, the following.

- Devise digital communication strategy through competitive research across all social media platforms (with Twitter, Facebook - Instagram and Pinterest, Linked In, etc.) to build a lasting digital connection with viewers & and client touch points.

- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook - Instagram, and Pinterest).

- Work with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms.

- Analyse and optimize website user/visitor/audience footprints.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Be actively involved in SEO efforts (execute ad-words campaigns keyword, image optimization, etc.).

- Evaluate emerging social media/ online marketing trends, metrics, and technologies and provide inputs for its adoption where appropriate.

- Brainstorm new and creative growth strategies.

- Provide creative ideas for content marketing and update the website

- Prepare online newsletters and promotional emails and organize their distribution through various channels.

- Collaborate with designers to improve user experience.

- Monitor competition and prepare frequent competitor analysis

Required Candidate Profile

- Minimum 8 years of proven experience as a Digital/Online Marketer - preferable in a team lead role.

- Relevant knowledge & experience of

- Search Engine Principles & Algorithm (Google, Yahoo & Bing) tools

- Google Analytics, Webmaster tools

- Data analysis.

- Paid social media advertising

- Email marketing.

- Search engine marketing.

- Content marketing.

- Should be able to manage blog design & posting, article publishing, RSS feeds, forum listing, etc.

- Should be able to work on off-page & on-page.

- Excellent written and verbal communication skills

- Attention to detail and ability to deliver high-quality work under tight deadlines.

- A tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Important

- 5 days working

- Compensation - Per the industry standards

- Role type - Full-time/regular/Permanent

- Job Type - Work from office - regular office hours.

- Selection process - Virtual Interview - followed by a face-to-face round in Delhi.

- Location - Okhla Phase III (nearest metro station NSCI and Govindpuri. 10 mins distance from there.

- Association with a brand with Pan India presence and nearly 4 decades of roots

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