Job Description: Trade Marketing - BTL

Company : A leading manufacturer of Consumer Durables

Location: Thane, Hyderabad, Chennai

Work Schedule: 6 Days, Work from Office

Role Overview:

- We are seeking a dynamic and results-driven Trade Marketing Specialist - BTL to join our team.

- This role will focus on planning and executing Below-The-Line (BTL) trade marketing strategies to strengthen brand presence and drive business growth.

- The ideal candidate will bring expertise in trade marketing, vendor management, and market analysis to deliver impactful campaigns.

Key Responsibilities:

Trade Marketing Strategy:

- Develop and implement BTL marketing initiatives tailored to specific regions to enhance product visibility and sales.

- Collaborate with sales teams to design trade campaigns aligned with business goals.

Vendor Management:

- Identify, onboard, and manage external vendors to ensure timely and quality execution of BTL activities.

- Negotiate contracts, monitor performance, and ensure cost-effectiveness in all vendor-related engagements.

Market Analysis and Competition Benchmarking:

- Conduct thorough market research to understand customer preferences, competitor activities, and market trends.

- Use data insights to benchmark against competitors and recommend strategies to stay ahead.

Campaign Execution:

- Plan and execute promotional events, product activations, and other BTL activities to engage target audiences.

- Monitor campaign performance and provide detailed post-event analysis with actionable insights.

Stakeholder Management:

- Build and maintain strong relationships with internal teams, external partners, and key stakeholders to ensure seamless campaign execution.

- Act as a liaison between sales, marketing, and third-party vendors.

Budget Management:

- Oversee budget allocations for BTL activities and ensure cost efficiency without compromising quality.

Key Skills and Qualifications:

- Proven experience in trade marketing and BTL activities.

- Strong expertise in vendor management and negotiating with third-party providers.

- Ability to conduct market analysis, understand consumer behavior, and benchmark against competitors.

- Excellent stakeholder management skills with the ability to work collaboratively across teams.

- Strong analytical skills and a data-driven approach to decision-making.

- Effective communication and organizational skills.

Preferred Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 3+ years of experience in trade marketing or a similar role.

- Experience in FMCG, FMCD, Retail, or Consumer Goods sectors is a plus.