- Regional Role

- Opportunity within a company with a solid track record of performance

- Attractive Salary & Benefits

- Flexible working options

- Our Client is hiring for the role of a Social Media Executive.

The Job : 

Your Responsibilities will include :

- Manage paid social platforms (FB, LinkedIn Twitter, Insta)

- Manage day-to-day campaign metrics and optimizations across native platforms

- Understand and implement tracking through URL parameters

- Build a relationship with the native platform's account manager and resolve the issues within the time

- End to end Lead tracking with CRM and Platforms

- Creating Monthly report ad

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via Display Ads, Facebook Ads, Google Ads, PPC and SEO/SEM.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate : 

Skills Required :

- 3+ years in paid digital marketing channels

- Proven success buying ads on an auction-style platform (Fb, Linkedin Twitter, Insta.)

- Experience with Excel, ideally advanced formulas and vlookups

- Ability to thrive in a fast-paced, deadline-driven environment while simultaneously handling multiple projects and priorities.

- Flexible and able to pivot quickly when priorities change.

- A passion for digital marketing and the desire to become an expert

- Excellent interpersonal skills. Strong communication skills, written and oral.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within App Marketing, Employer Branding, Social Media/Viral Marketing and Performance marketing would be a strong advantage.

- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp) and Other.

- You are a strong team player who can manage multiple stakeholders

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are adaptable and thrive in changing environments

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.