Job Description :

Position : Social Media Marketing Specialist

Roles & Responsibilities :

Brand Integration : Ensure seamless integration of the brand's image, product portfolio, and client servicing within the admin circle.

Content Creation : Participate in product creative photography, brand lookbook creation, and campaign shoot content. Collaborate on video content creation for marketing execution.

Social Media Strategy : Design, plan, and execute social media content, working closely with the founder, designer member, and digital department head.

Social Media Marketing (SMM) : Execute SMM campaigns across all available platforms to achieve maximum market reach.

Brand Consistency : Maintain uniformity of brand data and messaging across all social media platforms while enhancing the brand's unique selling points (USPs), culture, and image.

Data Analytics : Conduct in-depth analysis of existing social media data and develop strategies to increase engagement by a target of 10x.

Content Posting : Responsible for daily content posting across all social media handles, including creation of stories, creative writing, and layout designing according to the monthly plan.

Reporting and Review : Provide daily reports as per Standard Operating Procedures (SOPs) and participate in weekly review meetings with the admin circle and internal departments.

Experience/Skills :

Minimum Experience : At least 1 year of experience in social media marketing.

Strategy Planning : Proficiency in planning and executing SMM strategies.

Data Analytics : Ability to analyze social media data to derive insights and enhance strategies.

Branding and Content Development : Strong understanding of branding principles and content development.

Brand Roadmap : Familiarity with creating and implementing brand roadmaps.

Team Collaboration : Experience in team building and collaborating effectively with cross-functional teams.

Reporting :

Reporting to : Admin circle and department heads as per SOPs.

Reporting Receivable From : Internal content and graphic teams within the brand.

- This role requires a creative and strategic individual who can bring innovation to the brand's social media presence, drive engagement, and contribute to the brand's growth within the admin circle.

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