Founder at JobsLo Consultants
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Executive - SEO - Internet/Online (0-3 yrs)
Job Description
- Develop/Monitor all Online marketing campaigns to ensure campaign returns maximum ROI
- Check and correct all company marketing collateral developed both internally or externally
- Liaise with the web developer to ensure the correct maintenance of the website. Handle website marketing requirements such as Landing Pages, Squeeze Pages and PPC collateral
- Optimise ranking of the website through recognised SEO tools and techniques
- Managing various digital marketing channels i.e. website, SEO, SEM, Social Media Experience in managing Facebook, - LinkedIn, Twitter, Instagram, Tumblr, Google+ and other social networking accounts
- Proper knowledge of SEO on-page and off-page strategies and techniques
- Initiate promotional activities like SMS, E-mailers for branding
- Grow organic search traffic, and associated revenue
- Provide ongoing keyword research for search engine optimisation and provide to cross-functional teams including Marketing, Sales, and Site Operations
- Support the Content Team with keyword trend data used in the content strategy for the blog and promote SEO best practices
- Utilise internal tools to provide on-page optimisations of category pages and create internal linking strategy
- Create effective external linking strategies
- Provide reporting and analytics reports on performance as well as uncovering potential issues
- Web-analytics tools skills - Google Analytics, Google Adwords, Google webmaster
- Experience in managing Google AdWords - budget planning, campaigns creation, and ongoing management to yield maximum ROI. Proper knowledge of design softwares e.g. Photoshop, Corel, Flash etc
- Support the Site Operations team with ad hoc requests and projects
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