Job purpose : To achieve maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company's products.

Sales Focus :

- Achievement of agreed Market and Segment share targets.

- Monitor Actual Sales against expectations.

Implementation of TM&D plans :

- Implementation of market and outlet coverage plans

- Adherence to fixed call frequency for self and customer groups

- Ensure Availability and Visibility as per norms for all SKUs.

- Ensure Cold Stocks Percentage as per norms

- Ensure freshness as per norms

Implementation of category / brand input plans

- Implementation of trade and consumer schemes.

- Ensure implementation of all Branding elements at the appropriate place and time

- Quality execution of merchandising activity.

- Evaluation and Pre/during and Post sales feedback

Stock control :

- Monitor & ensure the Stock at Depot level for all SKU

- Monitor Chiller Stock is as per norms.

- Monitor and report any issues in Age / Freshness of stock

- Co-ordinate with JTSE and ASE / ASM to ensure adequate stock availability

Competitive Feedback :

- Provide timely feedback on competitive activities

- Provide constructive recommendations for countering comp activities.

Market Knowledge :

- To possess a complete territorial knowledge.

- Knowledge of Competition brands, prices, margins and activities.

- To develop & maintain superior trade relations with key trade members.

Del creder operations

- Educate and train customer groups.

- Demonstrate selling techniques to Customer through live examples conducted by self.

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