Marketing

Job Title: SEO/SEM Executive/Sr. Executive

Grade: B1/B2

CTC Range 4.00-6.00 LPA

Shift Timings : UK Shifts

Working Days : 5 Days

Experience : 2-5 Years

Key Responsibility Area : 

SEO : 

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

- Experience with SEO reporting

- Familiarity with relevant tools (e.g. Conductor, Ahrefsm Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)

- Perform keyword research in coordination with the various business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with on and off-page SEO goals - general and keyword specific

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, and customers)

- Develop and implement link building campaigns (PR, infographics, guest blogging, etc)

- Implement XML sitemaps, robots.txt, webmaster tools, and feeds

- Develop, manage and execute communication/content strategies via social communities in coordination with our goals

- Implement and administer search engine programs

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Research and administer social media tools in support of our social media strategy

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend

- Perform ongoing paid keyword discovery, expansion, and optimization SEO strategies

- Communication to team and management on project development, timelines, and results

- Maintain a watching brief on the SEO and social media environment to ensure up-to-date tactics, systems and developments are adopted as appropriate

- Work with company-wide teams to solve technical challenges in order to drive greater traffic, attract new users, and, ultimately, revenue

- Perform ongoing troubleshooting of websites and social media, identify solutions and work with appropriate company members to rectify them.

SEM : 

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies

- Optimize copy and landing pages for paid search engine marketing campaigns

- Perform ongoing paid keyword discovery, expansion, and optimization

- Research and analyze competitor advertising links

- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Client sites

- Review and analyze client sites for areas that need to improve, deleted, or revised

- Prepare detailed strategy reports

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Undertake tasks as detailed for QX Group sites to ensure client objectives are achieved.

Desired Skills (ASK) : 

Attitude : 

- Outstanding ability to think creatively, strategically and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

Skills : 

- Must have experience working closely with developers, product managers, UX, and digital marketers to create technical solutions, specifications, and project plans

- Research and analyze competitor advertising links

- Perform ongoing paid keyword discovery, expansion and optimization

- Understanding and awareness of local SEO and mobile site SEO

Knowledge : 

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

- Passion for SEO & SEM and overall internet marketing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Knowledge of white hat and black hat tactics so as not to violate search engine guidelines

- Detailed knowledge of Google, associated updates, and other major search engines like Bing, Yahoo, Ask etc

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

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