Senior Executive Data at Character Sketches
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Executive/Senior Executive - Paid Media Marketing - Biddable Platform (4-6 yrs)
Responsibilities :
- Client communication to understand their requirement and discuss campaign strategies
- In-depth understanding of conversion attribution modeling and different level of marketing funnels
- Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients
- Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon) and able to perform daily management tasks and optimization.
- Competitor & Market Analysis
- Be up to date with biddable industry trends and developments.
- Monitor web analytics dashboards, reports and key reporting tools (data studio, Adversity, Nuggit, Power Bi)
- Understanding of at least one bidding platform
- Troubleshooting and quality management of task allocated
- Adhere to all the process and SLA and ensure its implementation.
- Creating weekly and post-campaign reports with data insights and next steps.
Required Skills and Experience :
- Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
- Basic understanding of trafficking and ad server
- Excellent writing, math, multi-tasking, organization, and communication skills
- Desire to learn knowledge of search, social media, marketing principles, and direct response strategies & tactics
- Excellent team management skills
- Preferably a Google ad and Facebook Blueprint Certified Professional
- Well-versed with excel, power-point
- Knowledge of HTML, flash and JavaScript would be an asset.
- A highly motivated team player with a positive attitude and professional demeanor is essential.
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