Director at Rectab Consulting
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Executive/Senior Executive - Influencer Marketing (2-5 yrs)
Seeking for marketing influencer to be based in Mumbai for a leading FMCD.
Role:
- Build and maintain a database of influencers and Key Opinion Leader (KoLs) across fields.
- Develop relationships with key influencers, KoLs and agencies.
- Create engaging, marketing-led content.
- Be able to negotiate on costs for higher RoI.
- Track output and outcomes daily using the right software's.
- Make regular reports on influencer activities and outcome.
- Coordinating with finance on payments.
- Coordinating with the different teams for various press releases going out.
- Managing and tracking the distribution of various press releases.
- Develop and maintain relationships with multiple PR agencies, publications and journalists.
- Brainstorming of new ideas and creating innovative and researched-based strategies for campaigns.
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