Recruitment at MNR Solutions Pvt Ltd
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Executive - Search Engine Optimization/Pay Per Click - FMCG (4-6 yrs)
Job Description:
Professional Skills & Qualifications
4+ years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- Google AdWords certification a plus.
Functional Areas of Responsibility :
- Implement Pay Per Click media strategies for clients
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Handle the creation of large keyword lists;
- Provide creative copy suggestions and graphical ad templates;
- Handle display network placement lists on AdWords and through other contextual advertising platforms
- Knowledge of HTML / CSS Demonstrated SEO experience of at least 4 years.
- Experience working with popular SEO and analytics tools (SEMRush, Ahref, Google Analytics etc)
- Experience in handling eCommerce based SEO tasks would be an added advantage
- Proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced online environment.
- Experience with Google's Keyword Tool.
- Administer search engine tools (XML sitemaps, webmaster tools) for purposes of diagnostic reporting and analysis.
- Ability to drive clear, thoughtful, and comprehensive analyses of marketing programs.
- Conducting SEO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.
- Execute Search Engine Optimization Tasks which includes Complete site Audit, Mobile responsive checks, XML Sitemaps, Crawl errors, Competitor Analysis and Keyword research.
- Paying particular attention to any significant Google algorithmic changes.
- Ability to manage both on-page and off-page optimization, content marketing, and all relevant SEO activities.
- Must have Knowledge of Google Analytics,Google Webmaster,Social Media Sites
- Keyword research and Improve keyword ranking
- Competitor analysis
- Optimizing web pages for search engines.
- Complete submission task in given timelines
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