HR Generalist at T- Web Exponent Services Private Limited
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Executive - Search Engine Optimization & Pay Per Click (1-2 yrs)
- Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
- Conduct keyword research to identify relevant and high-performing keywords for content optimization.
- Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
- Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
- Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
- Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
- Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
- Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
- Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
- Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Overseeing existing campaigns and making recommendations on how to optimise them
- Analysing trends and making data-driven decisions
- Writing engaging copy for adverts
- Proofreading
- Making creative suggestions for advert templates
- Account management of clients
- Relationship building and business development
- Producing detailed analysis and reports of campaigns
- Presenting data and reports to a range of audiences.
