SEO Executive - Shaadi.com

- Search Engine Optimization (SEO)

- Off-Page SEO

- On-Page SEO

About Shaadi.com :

- Consumer Internet

- Technology

- Shaadi.com, the world's No.1 Matchmaking platform, pioneered online personals at the turn of the century and has continued to lead the exciting space for 20 years. It has been built on one simple idea: to help people find a life partner, discover love and share joy. Our vision is to build the world's first 'togetherness' company!

- Shaadi.com has helped over 7 million people in finding a life partner and touched the lives of over 50 million people globally. Amongst many awards, Shaadi.com has been recognized as the Most Trusted Matchmake

Company Size : Large-scale / Global

- Check us out @ https://www.shaadi.com/?ptnr=sb_ptnr16/

Office Location : Maharashtra, Mumbai

- Maximum Compensation

- Open to discussion

Experience Required : 2 - 4 years

Working Days : 5 days/week

Role & Responsibilities :

- Stay on top of current search engine news, trends, SEO / ASO / ORM best practices, and emerging items of interest and share these with the rest of the team, Managers, developers, etc.

- Creating specifications for on-page, off-page and metadata optimization of all earned media assets after doing keyword research. Coordination with the technical, brand and product team to get it implemented

- Monitor competitor sites and the general marketplace and ensure that our assets maintain competitive advantages in SEO, ASO and ORM in terms of ranking and acquisition

- Technical analysis for SEO, ASO & ORM and sharing optimization specifications with the technical team as per the insights

- Coordination with third party vendors for key initiatives like link building and content marketing

- Report keyword and category ranking on a weekly and monthly basis and the impact & reason for changes in ranking, traffic and acquisition

Ideal Candidate :

- At least 2-4 years of experience in SEO, ASO and Content Marketing

- Awareness about latest updates in algorithm for Google Search, PlayStore and App Store

- Good understanding of the earned media landscape with demonstrable experience in SEO, ASO and content marketing

- Strong fundamentals and working knowledge of MS Excel, Google Analytics, Google Search Console, Moz, Ahref, Google Play Console, App Store Console, App Tweak, App Annie, Page Speed Insights and Similar Web

- Excellent writing, editing, storytelling, speaking, and collaboration skills

- Direct work experience in a consumer internet company in India

- Some knowledge of SQL

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